Factory Forged Momentum

A marketing & business coaching program for gym owners who want to create financial security.

Build a simple, lean and profitable gym.

Factory Forged Momentum helps you shift from the hamster wheel of “grow, grow, grow” to scaling your time, income & impact and create true financial freedom.

You need 3 things to create a simple, lean & profitable gym.

A scalable group program that create valuable & impactful results for your clients.

The ability to sell that group program at a profitable rate. A rate that supports your income, profit & lifestyle goals.

A marketing system that generates high quality leads that turn into long term clients.

If one of those is off…you’ll experience bursts of growth but you’ll never truly scale your time & income to create the security you’re after.

“Get more leads, make more sales, sell more programs” has become the battlecry of our industry.

You’ve been told things like…


Sell 1:1 personal training because then you can charge more

Offer lots of programs so your members can buy more

Get more leads so you can sell more


But after years of exhausting these growth strategies, we still have a too many gym owners who are overworked & underpaid.


And it’s because we never shifted to scaling


More leads and sales won’t help if you’re undercharging your group membership at $130 – $175/month.


If you want to want to create financial security, you’re going to need learn how to scale.


I can show you show to do that.

I’m Chris Thorndike

I’m Chris Thorndike

In 13 years of owning a gym, I have increased my memberships from $99/month to $252/month in a market where the medium income is $34,876/year.


Learning to package, market & sell my core group program at a profitable rate allowed me to earn a professional salary while only working 35 hours/week with no evenings shifts.


Without having to offer PT to “make good money”, sell nutrition programs to get more sales or hire a big team to work less hours.


I did all this by learning how to sell profitable group memberships. 


If you’re anything like my clients…

  • Marketing comes with the territory, but you don’t really love it. 
  • You’d much rather coach clients than dive into marketing tasks. 
  • You know you’re undervaluing your group program but don’t know what to do to raise rates. 
  • You want to increase you group prices but you’re afraid your members will leave. 


  • You’ve been doing this for over 5+ years and you wonder when it’ll be worth it. 

You don’t have to stay here. 

Imagine having…

A proven strategy that walks you through exactly how to create a valuable group membership, how to effectively market it in your local area and how to enroll new (and existing) members into higher profitable rates (at least $225/month). 

What Client Interviews…

Inside Factory Forged Momentum, you will learn how to finally create financial security from your brick & mortar gym


People buy things they value. I show you how to create the best group program where peope can clearly see the value and want to invest in their health & fitness through your program. 


Imagine selling group programs at $200 – $250/month without any PT sessions included? Your clients are getting a high quality group program and every enrollment is profitable since day 1.


Create systems & strategies to consistently generate the right type of leads. Feel confident that your marketing brings in the type of clients who will stay long term. 

What’s Inside Factory Forged Momentum


You’ll get clear & concise video trainings on exactly what you need to create a valuable group membership, sell it at a profitable ate, and create consistent high quality leads. 


Every Tuesdays at 3pm EST, you’ll experience unmatched live coaching with me & our marketing director, Andrea. We’ll walk you through each step of the process and give you feedback & direction on building a simple, lean & profitable gym.


Get an additional 6- 1:1 support calls during the 90 days to customize the strategy and work on any unique business issue you might be experiencing.


Ask questions, get feedback in real time, in between calls, inside our private slack group that is organized and simple to navigate.

When You Enroll You Get Access To

The Simple, Lean & Profitable Framework – Learn how to simplify your gym, run a lean operation & maintain high profit margins. Build a gym that can provide you with a professional salary & a flexible lifestyle.

Calculate Your Profitable Rate  Learn how determine the rate that will support your income, profit & lifestyle goals and how to sell your memberships at the new level. 

The P.P.R Method – Our process for strategically increasing your prices to profitable rates for all existing clients. This method ensure you walk through the processs with confidence and without losing all your members.

High Converting Texting Script – Get access to our proprietary texting scripts that start conversations & turn cold leads into prospects who are ready to buy. Never be confused about what to say & navigate a conversation with a lead with confidence.

Group Baseline Onboard Strategy – Drop “PT first” as a way to onboard & create another way to onboard clients that is safe, effecient & profitable. 

3 Month Licensing To CRM Proprietary Templates – Get email campaigns, texting scripts, automations & a lead organization system already built out & ready to use from Day 1. 

Weekly Group Coaching Calls & 1:1 Calls – Receive weekly coaching on mindset & strategy to build a gym that provides you with a professional salary of at least $5k take-home & a lifestyle of freedom. 

What To Expect With A Simple, Lean & Profitable Gym Model

Next Steps

Apply & Book A 15 Min Call 

Schedule a 15 min call to learn more about the Simple, Lean & Profitable framework.

Enroll In Factory Forged Momentum

Learn to attract & enroll more members into your gym at higher price points. 

Create Financial Security Through Your Gym

Pay yourself a consistent $5k/month income & generate $5k/month in profit…all while working less.

Frequently Asked Questions

1. Is this program for me?

This is for all brick & mortar gym owners who want to learn how to package, market & sell a core group membership at a profitable rate.

You must also:

1. Be a full time gym owner fully dedicated to growing your core group program

2. Ready & will to increase core group rates for new & existing members

2. "I live in a "x" market...will this work for me?"

Yes, we have tested & tried methods. They have worked for hundreds of clients in all types of markets. 

If you are commited to growing your core group program, it doesn’t matter where you are located, Factory Forged Momentum was made for you. 

3. How much access to Chris will I get?

You will have 6 – 1:1 calls and 12 group coaching calls with Chris. 

4. Do you offer any guarantees?

We guarantee you will make your investment back in 12 weeks or less. 


If you don’t, we’ll coach you until you do. 

5. How long do I get access to the Momentum Course Content?

Forever! Not only that, but you get access to all future course updates.