Factory Forged Momentum
A marketing & business coaching program for gym owners who want to create financial security.
Build a simple, lean and profitable gym.
Factory Forged Momentum helps you shift from the hamster wheel of “grow, grow, grow” to scaling your time, income & impact and create true financial freedom.
You need 3 things to create a simple, lean & profitable gym.
A scalable group program that create valuable & impactful results for your clients.
The ability to sell that group program at a profitable rate. A rate that supports your income, profit & lifestyle goals.
A marketing system that generates high quality leads that turn into long term clients.
If one of those is off…you’ll experience bursts of growth but you’ll never truly scale your time & income to create the security you’re after.
“Get more leads, make more sales, sell more programs” has become the battlecry of our industry.
You’ve been told things like…
Sell 1:1 personal training because then you can charge more…
Offer lots of programs so your members can buy more…
Get more leads so you can sell more…
But after years of exhausting these growth strategies, we still have a too many gym owners who are overworked & underpaid.
And it’s because we never shifted to scaling
More leads and sales won’t help if you’re undercharging your group membership at $130 – $175/month.
If you want to want to create financial security, you’re going to need a gym that is simple, lean & profitable. And you will need to learn how to scale.
I can show you show to do that.
I’m Chris Thorndike
I’m Chris Thorndike
In 13 years of owning a gym, I have increased my memberships from $99/month to $252/month in a market where the medium income is $34,876/year.
Learning to package, market & sell my core group program at a profitable rate allowed me to earn a professional salary while only working 35 hours/week with no evenings shifts.
Without having to offer PT to “make good money”, sell nutrition programs to get more sales or hire a big team to work less.
I did all this by keeping my business simple to run, lean to operate and highly profitable.
Is this you?
You know you need to increase rates for existing members
But you don’t know what to add to your program to make it more valuable so you don’t do anything and continue to undercharge your programs.
You think your market is too rural or can’t afford it.
So you stick with rates that are “reasonable” or price yourself based on your competitors.
You want to enroll quality members who stay long term
But you have no idea how to create a marketing strategy that attracts those types of long term clients
You’re a good coach but lack the business skills you need
You know you’re not as knowledgable about business as you’d like to be & not having the business acumen is keeping you from growing your gym
A proven strategy that walks you through how create a valuable group membership, how to market it to your local market and how to enroll new (and existing) members at a profitable rates.
What Client Interviews…
Inside this program, you will learn how to finally create financial security from your brick & mortar gym
CREATE A VALUABLE GROUP MEMBERSHIP THAT DELIVERS RESUTLS
People buy things they value. I show you how to create the best group program where peope can clearly see the value and want to invest in their health & fitness through your program.
SELL YOUR GROUP MEMBERSHIP AT A PROFITABLE RATE
Imagine selling group programs at $200 – $250/month without any PT sessions included? Your clients are getting a high quality group program and every enrollment is profitable since day 1.
ATTRACT LONG TERM CLIENTS TO GROW YOUR AUTOPAY
Create systems & strategies to consistently generate the right type of leads. Feel confident that your marketing brings in the type of clients who will stay long term.
What’s Inside Factory Forged Momentum
THE SIMPLE, LEAN & PROFITABLE GYM FRAMEWORK
You’ll get clear & concise video trainings on exactly what you need to create a valuable group membership, sell it at a profitable ate, and create consistent high quality leads.
WEEKLY GROUP COACHING CALLS
Every Tuesdays at 3pm EST, you’ll experience unmatched live coaching with me & our marketing director, Andrea. We’ll walk you through each step of the process and give you feedback & direction on building a simple, lean & profitable gym.
6 – 1:1 SUPPORT CALLS
Get an additional 6- 1:1 support calls during the 90 days to customize the strategy and work on any unique business issue you might be experiencing.
Ask questions, get feedback in real time, in between calls, inside our private slack group that is organized and simple to navigate.
When You Enroll You Get Access To
The Simple, Lean & Profitable Framework – Learn how to simplify your gym, run a lean operation & maintain high profit margins. Build a gym that can provide you with a professional salary & a flexible lifestyle.
Calculate Your Profitable Rate Learn how determine the rate that will support your income, profit & lifestyle goals and how to sell your memberships at the new level.
The P.P.R Method – Our process for strategically increasing your prices to profitable rates for all existing clients. This method ensure you walk through the processs with confidence and without losing all your members.
High Converting Texting Script – Get access to our proprietary texting scripts that start conversations & turn cold leads into prospects who are ready to buy. Never be confused about what to say & navigate a conversation with a lead with confidence.
Group Baseline Onboard Strategy – Drop “PT first” as a way to onboard & create another way to onboard clients that is safe, effecient & profitable.
3 Month Licensing To CRM Proprietary Templates – Get email campaigns, texting scripts, automations & a lead organization system already built out & ready to use from Day 1.
Weekly Group Coaching Calls & 1:1 Calls – Receive weekly coaching on mindset & strategy to build a gym that provides you with a professional salary of at least $5k take-home & a lifestyle of freedom.
What To Expect With A Simple, Lean & Profitable Gym Model
Book A 15 Min Call With
Schedule a call to learn more about our framework & talk to Chris.
Learn The Simple, Lean & Profitable Framework
Create a scalable group program you can sell at a profitable rate & grow your membership revenue.
Create Financial Security Through Your Gym
Pay yourself a decent income of (at least) $5k/month & bring in $5k/moth in profit…all while working less.
Frequently Asked Questions
1. Is this program for me?
This is for all brick & mortar gym owners who want to learn how to package, market & sell a core group membership at a profitable rate.
You must also:
1. Be a full time gym owner fully dedicated to growing your core group program
2. Ready & will to increase core group rates for new & existing members
2. "I live in a "x" market...will this work for me?"
Yes, we have tested & tried methods. They have worked for hundreds of clients in all types of markets.
If you are commited to growing your core group program, it doesn’t matter where you are located, Factory Forged Momentum was made for you.
3. How much access to Chris will I get?
You will have 6 – 1:1 calls and 12 group coaching calls with Chris.
4. Do you offer any guarantees?
We guarantee you will make your investment back in 12 weeks or less.
If you don’t, we’ll coach you until you do.
5. How long do I get access to the Momentum Course Content?
Forever! Not only that, but you get access to all future course updates.