Episode #88: Increasing Rates For OG Members Using The PPR Method
A lot of gym owners don’t have a problem increasing rates to new members. But when it comes to existing or “OG” members, this can be a whole different story.
It can be a scary and daunting feeling to have the price conversation with your 5, 6, 7 or even 10 year clients.
In this episode, we talk though increase rates to the OG members using the P.P.R Method.
This strategy has helped our clients successfully navigate a price increase for new & existing members so that the price increase actually makes a significant business impact.
What You Will Learn
- How to create confidence & value in your program right before you increase your rates
- Why most people avoid increasing rates for old members & how to prepare for their response
- The 3 key stages you have to go through in order to feel most prepared
- What you can expect once you communicate with your members & how to handle it
Featured On This Episode