We’re nearing the end of the year. With the holidays around the corner, you know some bigger expenses are coming up. Kids don’t understand the state of the gym industry during a global pandemic and the trials happening right now. They’re excited for the holidays…and presents.
I remember that feeling.
The feeling of wanting to buy family, wife, and nieces gifts…but financially just not having the money. That feeling in the pit of my stomach when I had to float expenses on a credit card because my business couldn’t cover it.
The business I worked in from 5am to 8pm, 5 days a week.
The business that took so much physical and emotional energy from me.
The business that always felt like one step forward, two steps back.
I gave my gym everything. For years. And yet come holiday time, I was still putting presents on a credit card.
And then, one year, I snapped.
I was done.
I knew I wasn’t going back to corporate America to get a “real job” and wear dress shirts and ties. Did that, not fulfilling.
I wanted the freedom. I wanted to run my own gym, earn a professional salary, and do what I loved doing: coach people.
I was a 25-year-old college graduate making 25k/year. I knew I could do more.
I realized I had to embracing growing and developing into a successful entrepreneur who could work ON the business and not just IN the business.
Working “in” the business was keeping me:
Buying Christmas presents on credit.
Waiting on a home purchase until “business picked up.”
Sitting on the sidelines as I saw my friends get new cars, go on vacations, and buy their first homes.
I had to do something different. Clearly what I was doing was getting me nowhere.
I had to come face to face with that if I wanted to make real change, I had to do something different.
I dove head first into marketing. As much as I resisted it.
If I really wanted to succeed, I came to the realization that I needed to understand how to effectively market my local gym. I was 1 of 13 brick & mortar gym. I had to figure out how to do this well.
Marketing meant leads.
Leads meant sales.
Sales meant revenue.
No way around it.
So I got to work and started mapping out all the ways I could start getting more leads. Some ways were effective and some ways were not. Some were free and others were paid. Some worked, others didn’t.
I learned something very interesting when it comes to organic marketing. Something not many people know. But once I tapped into it…it was a goal mine.
I’m breaking it all down tomorrow, Wed Nov 18th in my Facebook group, The Art of a Profitable Gym. If you’re not in there…request to join so you can get access to the training:
The 3 Most Critical Marketing Tasks To Help You Enroll And Extra 8-10 Dream Members This Month…Without Spending A Dime.
Or if you’re ready to stop consuming free content because you know you won’t implement and would rather just invest in a coaching program that will walk you, step by step, and guide you through your unique gym issues so you can start consistently enrolling new members and start paying yourself more…then book a call with us.
We help you:
- Create automated systems that help you do more with less, so you can enjoy less time in admin.
- Apply the business math you need to actually become profitable and pay yourself $5k/month
- Help you avoid “doing more” for the sake of “doing more”…but rather only work on the RIGHT things that will help you grow
- Build a program that you can sell for a premium price. Our clients go from $125/month to selling $225+ because they upgrade their service AND can communicate the value to prospects
You can earn $5k+/month, work 4 days a week and run a successful brick & mortar gym even right now. I know this for a fact because this is what I am doing.
4 day work week.
It’s possible for you too. Apply here.