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The Importance Of Supporting Your Employees And How To Do It

The majority of small business do not see growth because of equipment or technology, they see it because of the people they’ve employed. Your employees are the ones who work with clients, act as a voice for your brand, and ultimately help the company grow. Providing this valuable asset with support such as perks, flexibility, and a great working environment can help your company in a variety of ways.

1. Attendance and productivity
If an employee is feeling ill or is injured be proactive in addressing the problem – send them home to get some rest. Stopping illness or injury early will help the whole teams’ productivity level from falling.

2. Retention and morale
Replacing an employee will suck resources, time, and money from your business. It’s important to remember that happy employees stick around. Supporting your employees leads to higher morale, leading to higher productivity, and greater retention.

3. Reputation
Company reputation means a lot to consumers. The internet allows employees to explain and publish every detail of working for an employer. The better you treat your employees, the more positively your brand will be reflected.

You may be asking yourself, “As a small business owner, how can I possibly achieve all of this?”

Well, there are a few ways you can realistically achieve this.

1. Employee health
Even if you can’t afford to provide your employees health insurance, there are multiple ways to encourage your staff to be healthy. Providing a space and time in their days to workout, offering free, healthy snacks in the office, and building in days “sick days” if employees are ill or need to see a doctor.

2. Continuing education and development
Providing opportunities for employees to continue their education and development is a win-win. Compensating employees for classes they take for their career for example, makes your employees more valuable and gives them a reason to stay with the company.

3. Workplace Flexibility
Providing employees with flexibility allows them to find a better work-life balance. Offering flexible hours and scheduling can lead to less stress on your employees, resulting in higher productivity and a better work environment filled with happy employees.

4. Personal time
Everyone needs personal time if they’re going to be successful. Whether that’s taking time off for family or taking a vacation to simply decompress, allowing employees to easily and consistently take time off will make them happier and healthier no matter how stressful their job may be.

For most small businesses your employees are your largest cost, and it costs even more to support them. The key is to view your employees as investments, not expenses. Even small investments can result in massive payoffs.

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