#103. How To Charge Profitable Rates In A Competitive Market

A lot of gym owners pick their prices based on their local market. They don’t want to be the cheapest but also not the most expensive. “Somewhere in the middle” is typically just right. The problem with this strategy is that you are choosing a price based on external factors when you should really be choosing a gym based on internal factors. In this week’s episode, we show you how charge a profitable rate for your gym even if you are a competitive market. 

What You Will Learn

  • What is a profitable rate
  • How to create a group program that people value enough
  • What to do if you are in a competitive market?
  • How to differentiate yourself in a sea of competitors

Featured On This Episode